This document lays out an operational plan to fill GKIM's GEARS™ pipeline with UK healthtech and complex-platform founders, through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
GKIM Digital is a senior-led Digital Business Architecture & Engineering practice, founded in 2010 by Ian Morrison and headquartered in Cambridge, with the engineering team operating out of Ho Chi Minh City. The work sits deliberately upstream of code: defining the structural mechanics of digital businesses before architecture hardens, then standing behind the build. The proprietary GEARS™ method — Ground, Expose, Architect, Run, Sustain — has been applied to platforms now collectively responsible for over $1B of enterprise value and 100,000+ daily transactions. The signature voice is anti-buzzword, intellectual honesty: AI gave every company the same building speed, but speed without a properly defined system underneath is just faster confusion.
$1B+
enterprise value architected
across digital health, telehealth and complex marketplace platforms GKIM has stood behind
100K+
daily transactions managed
on systems engineered by GKIM, in production today
120+
projects delivered
end-to-end engagements, from Decision Design through to operating teams
16
years leading globally
since 2010 — the credibility kicker that earns a healthtech founder's reply
What sets you apart
GKIM occupies a discipline that barely exists today: the upstream Decision Design engagement. Most agencies start with requirements and a Figma file; pure consultancies stop at the strategy slide. GKIM begins by mapping the digital value chain, surfacing the build-vs-buy choices, and producing a structured digital design brief that reduces capital risk before architecture hardens. The dual-shore model (UK senior strategy, Vietnam engineering capacity) gives founders the rigour of a McKinsey-trained partner without the price tag, and the build that follows is anchored to explicit decisions rather than implicit assumptions.
What we will push on your behalf
GEARS™ Business Architecture & Engineering, entered through the Decision Design engagement. The pitch lands precisely on UK healthtech and complex-platform founders who have outgrown their MVP and feel the dent the next phase will leave: AI pressure, regulatory scrutiny, multi-vertical scaling. Rather than vendor-stacking another build agency, the prospect is offered a senior-led short engagement that produces a credible digital design brief in weeks, with the build muscle ready to take over once the brief is owned. It scales naturally from a £25-50k entry into a £100-300k delivery on the accounts that say yes.
02 / YOUR MARKET02 — 08
A market identified and qualified.
For GKIM, the addressable universe spans four overlapping pools of UK companies that all share the same structural complexity GEARS™ was built for. The core (around 80%) is UK healthtech: pure-play scale-ups in telehealth, genomic medicine, digital therapeutics and clinical SaaS, plus medtech operators with software arms and PE-backed multi-site healthcare groups facing digital consolidation. The complementary 20% is a tail of adjacent regulated platforms — legaltech, B2B fintech, multi-sided marketplaces, operational climatech — explicitly within GKIM's stated target applications. Triangulating Beauhurst, Tracxn, the Startup Coalition HealthTech Index and Bain's PE Healthcare report, we land on roughly 1,400 UK companies in the Series A to Series C range that fit, with founders, CEOs, CTOs, CPOs and Chief Digital Officers all reachable as named decision-makers.
~1,400
businesses identified
UK healthtech and adjacent complex-platform scale-ups, Series A to C, 15 to 300 FTE
~700
contactable prospects
after applying the 50% ratio (decision-maker + business email findable)
~12
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~2
potential new GEARS™ clients
over 12 months at a 20% closing rate — each one a multi-six-figure relationship including the build that follows
How we build this database
We cross-reference Beauhurst, Tracxn, Tech Nation, Companies House, the Startup Coalition HealthTech Index, NHS Digital partner registries and founder LinkedIn networks to identify companies matching the GEARS™ sweet spot. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading at the right size and stage. Impossible to do manually on a thousand-plus lines — this is what makes qualification possible at scale.
Why the funnel is narrow on purpose
This is a niche premium market — not a volume one. A handful of qualified opportunities a year, each turning into a multi-six-figure GEARS™ engagement plus the build that follows, is a more honest projection than promising 50 leads at the wrong fit. We chose the lower bound of every estimate, on purpose. Better to under-promise and over-deliver.
The 80%/20% split between healthtech core and complex-platform adjacent is a starting hypothesis. We can rebalance towards 100% healthtech, or open the adjacent verticals further, depending on which side you want to validate first.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK prospects — eight from the healthtech core and two from the complex-platform adjacent tail — picked to demonstrate that the GEARS™ pitch travels across sub-verticals without diluting. For each one we identify a named decision-maker (always a founder, CEO or CTO — never a generic inbox), surface a recent verifiable signal from the past 12 months, and explain why the prospect fits GKIM's offer specifically. The same method will then be applied to your full database of ~700 contactable prospects.
For each prospect, our AI identifies a concrete signal: a funding round, an expansion, an NHS partnership, a product launch. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Numan
Sokratis Papafloratos·Founder & CEO
London-based D2C telehealth platform for preventive health (men's health, GLP-1, women's health in launch), 650,000+ patients treated.
SIGNAL DETECTED
Closed a $60M Series B extension in July 2025 (HSBC Innovation Banking, Big Pi Ventures, Endeavor Catalyst, White Star Capital, Novator Partners), on the back of $90M revenue in 2024 and a 150% growth track for 2025. Public statements specifically called out a women's health expansion alongside the wider European push.
WHY THIS PROSPECT FOR GKIM DIGITAL
Numan is at the textbook GEARS™ inflection point: a single-vertical D2C playbook (men's preventive) becoming a multi-vertical clinical pathway operation, with Europe now in scope. The platform decisions made on the original architecture become the binding constraints on the new verticals. GKIM's closest precedent here is the Speedoc telehealth case study.
02
Lindus Health
Meri Beckwith·Co-Founder & Co-CEO
London-based « anti-CRO » tech-first clinical trial operator running its proprietary Citrus™ platform across 42 end-to-end studies and 36,000 patients enrolled in North America and Europe.
SIGNAL DETECTED
Closed a $55M Series B in January 2025 led by Balderton Capital, with Visionaries Club, Creandum, Firstminute and Seedcamp following on. Robert Langer (Moderna co-founder) joined the board, and Meri Beckwith was named on PM360's 2025 Elite 100.
WHY THIS PROSPECT FOR GKIM DIGITAL
Citrus™ already pilots regulated multi-country clinical operations — exactly the « Regulated Telehealth Systems » target application GKIM advertises. Post-Series B, the platform built for ten trials a year has to absorb the next hundred without a rebuild; that calls for a Decision Design pass before code locks in the next level of complexity.
03
Strolll
Jorgen Ellis·Co-Founder & CEO
Stafford-based digital therapeutics startup using clinically validated AR glasses to deliver neuro-rehabilitation for Parkinson's, stroke and MS patients.
SIGNAL DETECTED
Raised £10.35M Series A in March 2025 led by IW Capital, on top of a £2.4M NIHR grant funding a randomised controlled trial with the University of Leeds, the University of York and four NHS trusts. Clinical trial data shows clinicians can deliver up to 7x more treatments with 67% less staff time.
WHY THIS PROSPECT FOR GKIM DIGITAL
AR hardware + clinically validated software + NHS RCT protocols is the exact stack of operational complexity GEARS™ was built for. The Series A and the US roadmap make this the moment to surface the build-vs-buy and AI-integration choices before the architecture hardens around the wrong defaults.
04
Healthera
Quintus Liu·Founder & CEO
Cambridge-based digital pharmacy platform connecting 1,700+ UK pharmacies with over a million patients, processing tens of millions of prescriptions.
SIGNAL DETECTED
£2M strategic top-up in April 2025 (taking the Series A to £5.6M, led by Committed Capital), alongside the launch of Healthera Canada — a cross-border expansion Quintus is chairing personally to take the platform into North America.
WHY THIS PROSPECT FOR GKIM DIGITAL
Healthera's HQ sits seven minutes up the road from GKIM's Cambridge office — a natural opening for an in-person follow-up. The platform itself is a textbook multi-sided regulated marketplace (pharmacies, patients, NHS, insurers), and the cross-border move into Canada surfaces a fresh set of architectural decisions that scaling within a single regulated market never tested.
05
Lottie
Will Donnelly·Founder & CEO
London-based three-sided marketplace for care homes and retirement living (families, seekers, providers), valued at £113M with 70+ employees.
SIGNAL DETECTED
Ranked #1 in the 2025 UK Startups 100 and #3 in Deloitte's 2025 UK Fast 50, alongside the announcement of an upcoming AI Agent and new product capabilities for both care seekers and providers.
WHY THIS PROSPECT FOR GKIM DIGITAL
Putting agentic AI on top of an already three-sided marketplace is the exact GKIM case study: every implicit design choice from the early product becomes load-bearing once an autonomous agent is acting on it. Decision Design before code is the right intervention here.
06
Aneira Health
Chris Wigley·Co-Founder & CEO
London-based women's health platform combining genomics, clinical care and AI for menopause, endometriosis and PCOS. Co-founded by the former CEO of Genomics England and the geneticist Cecilia Lindgren (Oxford Big Data Institute).
SIGNAL DETECTED
Launched in 2025 with Care Quality Commission accreditation already secured and a clinical partnership with Guy's and St Thomas' NHS Trust announced at launch. The leadership bench includes a former NHS England Primary Care Medical Director and a senior product lead from Just Eat.
WHY THIS PROSPECT FOR GKIM DIGITAL
Chris Wigley has lived the architectural pain at Genomics England — a sophisticated buyer for a structured, anti-buzzword approach. Aneira is at the rare moment when GEARS™ can be applied before the dent forms, not after. Closest GKIM precedent: DNAInsights ($1B operational backbone for genetic medicine).
07
Unmind
Dr Nick Taylor·Co-Founder & CEO
London-based workplace mental health platform serving Uber, Major League Baseball, Standard Chartered and British Airways. Nick Taylor is a clinical psychologist by training.
SIGNAL DETECTED
$35M Series C announced July 2025 (Sapphire Ventures, TELUS Digital, Project A) explicitly to scale « ethical AI for workplace mental health ». The same year, Laura Moniz de Aragao joined as CRO, hired in from BetterUp to lead the next phase of go-to-market.
WHY THIS PROSPECT FOR GKIM DIGITAL
A Series C and a new CRO usually trigger an internal request for a coherent platform roadmap — both the investors and the incoming GTM leadership need to see the underlying system before they back the next year of spend. A clinician founder will respond well to a rigorous, anti-buzzword pitch on the AI architecture.
08
DrDoctor
Tom Whicher·Founder & CEO
London-based outpatient platform serving 70 NHS organisations (around 64% of the country), managing 140 million appointments for 36 million patients, 146 employees, valued at £80M.
SIGNAL DETECTED
£10M growth round led by YFM Equity Partners and a 45% headcount expansion over the last year, with reported 2023 revenue above £10M and a clear NHS-reform-aligned growth trajectory.
WHY THIS PROSPECT FOR GKIM DIGITAL
45% headcount growth in a single year always means a wave of new patterns and ad-hoc shortcuts laid into the platform. By the time the next phase (international, private healthcare, payer integration) lands, the architecture is fighting itself. A GEARS™ Decision Design engagement is what de-risks that next phase.
09
Lawhive
Pierre Proner·Co-Founder & CEO
London-based « AI-native regulated law firm » combining proprietary AI tools with 450 employed lawyers across family, immigration, employment, landlord-tenant and wills/trusts work. $35M ARR, 7x growth in the past year.
SIGNAL DETECTED
$60M Series B in February 2026 led by Mitch Rales (co-founder of Danaher Corporation), with TQ Ventures, GV (Google Ventures), Balderton, Jigsaw, Anton Levy and LTS following on. The round explicitly funds the US expansion of the AI-native consumer legal model.
WHY THIS PROSPECT FOR GKIM DIGITAL
Lawhive is the GKIM thesis in another vertical — AI-native + multi-sided + regulated. The US expansion adds a second jurisdictional layer to the SRA-regulated original; that is the exact moment a Decision Design engagement pays for itself, before the platform forks under the weight of two regulators.
10
HIVED
Murvah Iqbal·Co-Founder & Co-CEO
London-based all-electric, AI-driven last-mile parcel delivery platform serving Asos, Zara and Nespresso, with 6.5 million parcels delivered at a 99% on-time rate.
SIGNAL DETECTED
$42M (£31M) Series B in July 2025 led by NordicNinja, with Wex Venture Capital, Marunouchi Innovation Partners, Yamato Holdings and Future Back Ventures by Bain joining on. The round funds a UK-wide nationwide rollout after expansion into eight cities.
WHY THIS PROSPECT FOR GKIM DIGITAL
HIVED's stack already orchestrates fleet routing, multi-stakeholder data and AI-driven dispatch — the GKIM « AI-enabled Operating businesses » and « Complex Digital Marketplaces » target applications spelled out. The nationwide rollout is the moment the operational backbone has to be re-examined, not just scaled.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email a healthtech CEO ignores and one they reply to is rarely the offer itself — it's the first sentence. When a Series-B founder opens an email and reads a sentence that mentions a specific fact about their funding round, their NHS partnership, or the AI feature they just shipped, the email earns the right to keep going. Cold is Gold's AI workflow extracts those facts at scale across hundreds of prospects, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no « I came across your website » generic openings — just a precise, verifiable fact in the prospect's own vocabulary, tied directly to GKIM's offer.
The principle: when the prospect reads the email, they should think « this person looked into me », not « this is a bot ». Every sentence mentions a precise, verifiable fact, in the prospect's own vocabulary.
Here are the 3 types of signals we would use to personalise every email sent on your behalf.
01
Recent funding round with a stated scaling axis
What we look forA funding round announced in the past 12 months, with the specific axis of scaling stated by the founders (geographic expansion, new vertical, AI capability, hiring plan).
Where we find itTechCrunch · EU-Startups · Sifted · Crunchbase · founder LinkedIn announcements
Findable on95% of prospects
Raw data
Numan announced a $60M Series B extension in July 2025 led by HSBC Innovation Banking and Big Pi Ventures. Public statements explicitly mentioned a women's health expansion alongside the European push.
AI personalisation →
“Saw the $60M extension in July, with women's health called out alongside the European push. That's the point a one-vertical preventive platform becomes a multi-vertical clinical pathway operation.”
02
Clinical, regulatory or institutional milestone
What we look forA specific accreditation (CQC, ISO 27001, NHS DSPT, MHRA), a named clinical or institutional partnership (NHS trust, university hospital, royal college), or a clinical trial milestone published in the past 12 months.
Where we find itCompany blog · press releases · NHS Digital catalogue · NIHR trial registry · founder LinkedIn
Findable on75% of prospects
Raw data
Aneira Health launched in 2025 with Care Quality Commission accreditation already secured and a clinical partnership with Guy's and St Thomas' NHS Trust announced at launch.
AI personalisation →
“Read about the CQC accreditation locked in at launch and the Guy's and St Thomas partnership announced alongside it. Combining genomics, clinical care and AI from day one tends to create a different set of architecture decisions than retrofitting compliance later.”
03
Specific AI feature or product recently shipped
What we look forAn AI capability announced or launched (agentic AI, GenAI feature, proprietary ML model, automation) with a specific use case stated — not just « we use AI », but a named product or specific deployment.
Where we find itCompany website · product release notes · founder LinkedIn announcement · podcast interviews
Findable on80% of prospects
Raw data
Lottie was ranked #1 in the UK Startups 100 in 2025 and announced an upcoming AI Agent on its near-term roadmap, on top of an existing three-sided marketplace (families, care providers, care seekers).
AI personalisation →
“Saw the AI Agent on your near-term roadmap alongside the Startups 100 #1 ranking. Putting agentic AI on top of a three-sided marketplace (families, providers, seekers) tends to surface architectural decisions that were implicit before, which is the kind of work we typically do.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Quintus Liu, Founder & CEO of Healthera — whose Cambridge HQ sits seven minutes away from GKIM's own.
FromIan Morrison · GKIM DigitalToquintus@healthera.co.ukSubjectHealthera Canada and the system underneath
Hi Quintus,
Saw the £2M strategic top-up in April and the Canada launch you're chairing. Cross-border digital pharmacy work tends to surface a different set of architectural decisions than scaling within a single regulated market, which is the kind of structural problem we tend to be useful for.
We're GKIM Digital, based in Impington, about seven minutes up the road from you. For sixteen years we've been building the operational backbone for regulated digital health operators — genomic medicine, telehealth, multi-sided clinical marketplaces, including a few that have crossed the $1B operational mark on the back of that work. Our practice is called GEARS™ and it's deliberately upstream of code: a senior-led Decision Design engagement that maps the value chain, exposes the build-vs-buy choices, and produces a digital design brief before architecture hardens.
Two ways forward, whichever feels lighter: a 30-minute conversation to compare notes on what scaling Healthera Canada looks like through a system lens, or I send you the GEARS™ one-pager first and you decide.
Either way, congratulations on the round and the Canadian step.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. GKIM Digital has all three.
Our conviction is that we can install for you a steady stream of qualified GEARS™ Decision Design conversations with UK healthtech and complex-platform founders over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.