COLD IS GOLD × GKIM DIGITAL
OPERATIONAL BRIEF · MAY 2026

A predictable flow
of new healthtech founders.

This document lays out an operational plan to fill GKIM's GEARS™ pipeline with UK healthtech and complex-platform founders, through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

Scroll
01 / YOUR BUSINESS

We understand your DNA.

GKIM Digital is a senior-led Digital Business Architecture & Engineering practice, founded in 2010 by Ian Morrison and headquartered in Cambridge, with the engineering team operating out of Ho Chi Minh City. The work sits deliberately upstream of code: defining the structural mechanics of digital businesses before architecture hardens, then standing behind the build. The proprietary GEARS™ method — Ground, Expose, Architect, Run, Sustain — has been applied to platforms now collectively responsible for over $1B of enterprise value and 100,000+ daily transactions. The signature voice is anti-buzzword, intellectual honesty: AI gave every company the same building speed, but speed without a properly defined system underneath is just faster confusion.

$1B+
enterprise value architected
across digital health, telehealth and complex marketplace platforms GKIM has stood behind
100K+
daily transactions managed
on systems engineered by GKIM, in production today
120+
projects delivered
end-to-end engagements, from Decision Design through to operating teams
16
years leading globally
since 2010 — the credibility kicker that earns a healthtech founder's reply

What sets you apart

GKIM occupies a discipline that barely exists today: the upstream Decision Design engagement. Most agencies start with requirements and a Figma file; pure consultancies stop at the strategy slide. GKIM begins by mapping the digital value chain, surfacing the build-vs-buy choices, and producing a structured digital design brief that reduces capital risk before architecture hardens. The dual-shore model (UK senior strategy, Vietnam engineering capacity) gives founders the rigour of a McKinsey-trained partner without the price tag, and the build that follows is anchored to explicit decisions rather than implicit assumptions.

What we will push on your behalf

GEARS™ Business Architecture & Engineering, entered through the Decision Design engagement. The pitch lands precisely on UK healthtech and complex-platform founders who have outgrown their MVP and feel the dent the next phase will leave: AI pressure, regulatory scrutiny, multi-vertical scaling. Rather than vendor-stacking another build agency, the prospect is offered a senior-led short engagement that produces a credible digital design brief in weeks, with the build muscle ready to take over once the brief is owned. It scales naturally from a £25-50k entry into a £100-300k delivery on the accounts that say yes.

02 / YOUR MARKET

A market identified and qualified.

For GKIM, the addressable universe spans four overlapping pools of UK companies that all share the same structural complexity GEARS™ was built for. The core (around 80%) is UK healthtech: pure-play scale-ups in telehealth, genomic medicine, digital therapeutics and clinical SaaS, plus medtech operators with software arms and PE-backed multi-site healthcare groups facing digital consolidation. The complementary 20% is a tail of adjacent regulated platforms — legaltech, B2B fintech, multi-sided marketplaces, operational climatech — explicitly within GKIM's stated target applications. Triangulating Beauhurst, Tracxn, the Startup Coalition HealthTech Index and Bain's PE Healthcare report, we land on roughly 1,400 UK companies in the Series A to Series C range that fit, with founders, CEOs, CTOs, CPOs and Chief Digital Officers all reachable as named decision-makers.

~1,400
businesses identified
UK healthtech and adjacent complex-platform scale-ups, Series A to C, 15 to 300 FTE
~700
contactable prospects
after applying the 50% ratio (decision-maker + business email findable)
~12
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~2
potential new GEARS™ clients
over 12 months at a 20% closing rate — each one a multi-six-figure relationship including the build that follows

How we build this database

We cross-reference Beauhurst, Tracxn, Tech Nation, Companies House, the Startup Coalition HealthTech Index, NHS Digital partner registries and founder LinkedIn networks to identify companies matching the GEARS™ sweet spot. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading at the right size and stage. Impossible to do manually on a thousand-plus lines — this is what makes qualification possible at scale.

Why the funnel is narrow on purpose

This is a niche premium market — not a volume one. A handful of qualified opportunities a year, each turning into a multi-six-figure GEARS™ engagement plus the build that follows, is a more honest projection than promising 50 leads at the wrong fit. We chose the lower bound of every estimate, on purpose. Better to under-promise and over-deliver.

The 80%/20% split between healthtech core and complex-platform adjacent is a starting hypothesis. We can rebalance towards 100% healthtech, or open the adjacent verticals further, depending on which side you want to validate first.
03 / PROSPECT SAMPLE

10 companies identified by our AI.

Before launching at full scale, we always start with a sample of 10 real UK prospects — eight from the healthtech core and two from the complex-platform adjacent tail — picked to demonstrate that the GEARS™ pitch travels across sub-verticals without diluting. For each one we identify a named decision-maker (always a founder, CEO or CTO — never a generic inbox), surface a recent verifiable signal from the past 12 months, and explain why the prospect fits GKIM's offer specifically. The same method will then be applied to your full database of ~700 contactable prospects.

For each prospect, our AI identifies a concrete signal: a funding round, an expansion, an NHS partnership, a product launch. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

Numan

Sokratis Papafloratos · Founder & CEO
London-based D2C telehealth platform for preventive health (men's health, GLP-1, women's health in launch), 650,000+ patients treated.
SIGNAL DETECTED

Closed a $60M Series B extension in July 2025 (HSBC Innovation Banking, Big Pi Ventures, Endeavor Catalyst, White Star Capital, Novator Partners), on the back of $90M revenue in 2024 and a 150% growth track for 2025. Public statements specifically called out a women's health expansion alongside the wider European push.

WHY THIS PROSPECT FOR GKIM DIGITAL

Numan is at the textbook GEARS™ inflection point: a single-vertical D2C playbook (men's preventive) becoming a multi-vertical clinical pathway operation, with Europe now in scope. The platform decisions made on the original architecture become the binding constraints on the new verticals. GKIM's closest precedent here is the Speedoc telehealth case study.

02

Lindus Health

Meri Beckwith · Co-Founder & Co-CEO
London-based « anti-CRO » tech-first clinical trial operator running its proprietary Citrus™ platform across 42 end-to-end studies and 36,000 patients enrolled in North America and Europe.
SIGNAL DETECTED

Closed a $55M Series B in January 2025 led by Balderton Capital, with Visionaries Club, Creandum, Firstminute and Seedcamp following on. Robert Langer (Moderna co-founder) joined the board, and Meri Beckwith was named on PM360's 2025 Elite 100.

WHY THIS PROSPECT FOR GKIM DIGITAL

Citrus™ already pilots regulated multi-country clinical operations — exactly the « Regulated Telehealth Systems » target application GKIM advertises. Post-Series B, the platform built for ten trials a year has to absorb the next hundred without a rebuild; that calls for a Decision Design pass before code locks in the next level of complexity.

03

Strolll

Jorgen Ellis · Co-Founder & CEO
Stafford-based digital therapeutics startup using clinically validated AR glasses to deliver neuro-rehabilitation for Parkinson's, stroke and MS patients.
SIGNAL DETECTED

Raised £10.35M Series A in March 2025 led by IW Capital, on top of a £2.4M NIHR grant funding a randomised controlled trial with the University of Leeds, the University of York and four NHS trusts. Clinical trial data shows clinicians can deliver up to 7x more treatments with 67% less staff time.

WHY THIS PROSPECT FOR GKIM DIGITAL

AR hardware + clinically validated software + NHS RCT protocols is the exact stack of operational complexity GEARS™ was built for. The Series A and the US roadmap make this the moment to surface the build-vs-buy and AI-integration choices before the architecture hardens around the wrong defaults.

04

Healthera

Quintus Liu · Founder & CEO
Cambridge-based digital pharmacy platform connecting 1,700+ UK pharmacies with over a million patients, processing tens of millions of prescriptions.
SIGNAL DETECTED

£2M strategic top-up in April 2025 (taking the Series A to £5.6M, led by Committed Capital), alongside the launch of Healthera Canada — a cross-border expansion Quintus is chairing personally to take the platform into North America.

WHY THIS PROSPECT FOR GKIM DIGITAL

Healthera's HQ sits seven minutes up the road from GKIM's Cambridge office — a natural opening for an in-person follow-up. The platform itself is a textbook multi-sided regulated marketplace (pharmacies, patients, NHS, insurers), and the cross-border move into Canada surfaces a fresh set of architectural decisions that scaling within a single regulated market never tested.

05

Lottie

Will Donnelly · Founder & CEO
London-based three-sided marketplace for care homes and retirement living (families, seekers, providers), valued at £113M with 70+ employees.
SIGNAL DETECTED

Ranked #1 in the 2025 UK Startups 100 and #3 in Deloitte's 2025 UK Fast 50, alongside the announcement of an upcoming AI Agent and new product capabilities for both care seekers and providers.

WHY THIS PROSPECT FOR GKIM DIGITAL

Putting agentic AI on top of an already three-sided marketplace is the exact GKIM case study: every implicit design choice from the early product becomes load-bearing once an autonomous agent is acting on it. Decision Design before code is the right intervention here.

06

Aneira Health

Chris Wigley · Co-Founder & CEO
London-based women's health platform combining genomics, clinical care and AI for menopause, endometriosis and PCOS. Co-founded by the former CEO of Genomics England and the geneticist Cecilia Lindgren (Oxford Big Data Institute).
SIGNAL DETECTED

Launched in 2025 with Care Quality Commission accreditation already secured and a clinical partnership with Guy's and St Thomas' NHS Trust announced at launch. The leadership bench includes a former NHS England Primary Care Medical Director and a senior product lead from Just Eat.

WHY THIS PROSPECT FOR GKIM DIGITAL

Chris Wigley has lived the architectural pain at Genomics England — a sophisticated buyer for a structured, anti-buzzword approach. Aneira is at the rare moment when GEARS™ can be applied before the dent forms, not after. Closest GKIM precedent: DNAInsights ($1B operational backbone for genetic medicine).

07

Unmind

Dr Nick Taylor · Co-Founder & CEO
London-based workplace mental health platform serving Uber, Major League Baseball, Standard Chartered and British Airways. Nick Taylor is a clinical psychologist by training.
SIGNAL DETECTED

$35M Series C announced July 2025 (Sapphire Ventures, TELUS Digital, Project A) explicitly to scale « ethical AI for workplace mental health ». The same year, Laura Moniz de Aragao joined as CRO, hired in from BetterUp to lead the next phase of go-to-market.

WHY THIS PROSPECT FOR GKIM DIGITAL

A Series C and a new CRO usually trigger an internal request for a coherent platform roadmap — both the investors and the incoming GTM leadership need to see the underlying system before they back the next year of spend. A clinician founder will respond well to a rigorous, anti-buzzword pitch on the AI architecture.

08

DrDoctor

Tom Whicher · Founder & CEO
London-based outpatient platform serving 70 NHS organisations (around 64% of the country), managing 140 million appointments for 36 million patients, 146 employees, valued at £80M.
SIGNAL DETECTED

£10M growth round led by YFM Equity Partners and a 45% headcount expansion over the last year, with reported 2023 revenue above £10M and a clear NHS-reform-aligned growth trajectory.

WHY THIS PROSPECT FOR GKIM DIGITAL

45% headcount growth in a single year always means a wave of new patterns and ad-hoc shortcuts laid into the platform. By the time the next phase (international, private healthcare, payer integration) lands, the architecture is fighting itself. A GEARS™ Decision Design engagement is what de-risks that next phase.

09

Lawhive

Pierre Proner · Co-Founder & CEO
London-based « AI-native regulated law firm » combining proprietary AI tools with 450 employed lawyers across family, immigration, employment, landlord-tenant and wills/trusts work. $35M ARR, 7x growth in the past year.
SIGNAL DETECTED

$60M Series B in February 2026 led by Mitch Rales (co-founder of Danaher Corporation), with TQ Ventures, GV (Google Ventures), Balderton, Jigsaw, Anton Levy and LTS following on. The round explicitly funds the US expansion of the AI-native consumer legal model.

WHY THIS PROSPECT FOR GKIM DIGITAL

Lawhive is the GKIM thesis in another vertical — AI-native + multi-sided + regulated. The US expansion adds a second jurisdictional layer to the SRA-regulated original; that is the exact moment a Decision Design engagement pays for itself, before the platform forks under the weight of two regulators.

10

HIVED

Murvah Iqbal · Co-Founder & Co-CEO
London-based all-electric, AI-driven last-mile parcel delivery platform serving Asos, Zara and Nespresso, with 6.5 million parcels delivered at a 99% on-time rate.
SIGNAL DETECTED

$42M (£31M) Series B in July 2025 led by NordicNinja, with Wex Venture Capital, Marunouchi Innovation Partners, Yamato Holdings and Future Back Ventures by Bain joining on. The round funds a UK-wide nationwide rollout after expansion into eight cities.

WHY THIS PROSPECT FOR GKIM DIGITAL

HIVED's stack already orchestrates fleet routing, multi-stakeholder data and AI-driven dispatch — the GKIM « AI-enabled Operating businesses » and « Complex Digital Marketplaces » target applications spelled out. The nationwide rollout is the moment the operational backbone has to be re-examined, not just scaled.

04 / AI PERSONALISATION

Emails that look written by hand.

The difference between an email a healthtech CEO ignores and one they reply to is rarely the offer itself — it's the first sentence. When a Series-B founder opens an email and reads a sentence that mentions a specific fact about their funding round, their NHS partnership, or the AI feature they just shipped, the email earns the right to keep going. Cold is Gold's AI workflow extracts those facts at scale across hundreds of prospects, then weaves them into the opening line of each email so that every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no « I came across your website » generic openings — just a precise, verifiable fact in the prospect's own vocabulary, tied directly to GKIM's offer.

The principle: when the prospect reads the email, they should think « this person looked into me », not « this is a bot ». Every sentence mentions a precise, verifiable fact, in the prospect's own vocabulary.

Here are the 3 types of signals we would use to personalise every email sent on your behalf.

01

Recent funding round with a stated scaling axis

What we look for A funding round announced in the past 12 months, with the specific axis of scaling stated by the founders (geographic expansion, new vertical, AI capability, hiring plan).
Where we find it TechCrunch · EU-Startups · Sifted · Crunchbase · founder LinkedIn announcements
Findable on 95% of prospects
Raw data

Numan announced a $60M Series B extension in July 2025 led by HSBC Innovation Banking and Big Pi Ventures. Public statements explicitly mentioned a women's health expansion alongside the European push.

AI personalisation →

“Saw the $60M extension in July, with women's health called out alongside the European push. That's the point a one-vertical preventive platform becomes a multi-vertical clinical pathway operation.”

02

Clinical, regulatory or institutional milestone

What we look for A specific accreditation (CQC, ISO 27001, NHS DSPT, MHRA), a named clinical or institutional partnership (NHS trust, university hospital, royal college), or a clinical trial milestone published in the past 12 months.
Where we find it Company blog · press releases · NHS Digital catalogue · NIHR trial registry · founder LinkedIn
Findable on 75% of prospects
Raw data

Aneira Health launched in 2025 with Care Quality Commission accreditation already secured and a clinical partnership with Guy's and St Thomas' NHS Trust announced at launch.

AI personalisation →

“Read about the CQC accreditation locked in at launch and the Guy's and St Thomas partnership announced alongside it. Combining genomics, clinical care and AI from day one tends to create a different set of architecture decisions than retrofitting compliance later.”

03

Specific AI feature or product recently shipped

What we look for An AI capability announced or launched (agentic AI, GenAI feature, proprietary ML model, automation) with a specific use case stated — not just « we use AI », but a named product or specific deployment.
Where we find it Company website · product release notes · founder LinkedIn announcement · podcast interviews
Findable on 80% of prospects
Raw data

Lottie was ranked #1 in the UK Startups 100 in 2025 and announced an upcoming AI Agent on its near-term roadmap, on top of an existing three-sided marketplace (families, care providers, care seekers).

AI personalisation →

“Saw the AI Agent on your near-term roadmap alongside the Startups 100 #1 ranking. Putting agentic AI on top of a three-sided marketplace (families, providers, seekers) tends to surface architectural decisions that were implicit before, which is the kind of work we typically do.”

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. GKIM Digital has all three.

Our conviction is that we can install for you a steady stream of qualified GEARS™ Decision Design conversations with UK healthtech and complex-platform founders over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing